Apple SEO is the science and art of optimizing websites to rank highly in Apple’s search engine. A fresh arms race in Apple SEO would start if a new Apple search engine was released. The SEO industry has long been predominately Google-focused. This is a result of the search engine’s ongoing dominance in search. SEO tactics have historically been based on how Google’s algorithms have rated pages. The use of SEO has changed as a result of modifications to Google’s algorithms.
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