On this site, you can choose a transport ticket, book a hotel room or even choose a package tour, which will include a specific list of services. Bright icons on the main page, oddly enough, do not look vulgar or intrusive. The successful combination of colors with uncomplicated pictures and mobile website cost played a role. In addition, such icons are also relevant because they are located on a light background, and their number is less than 10.

If you scroll down the page below, the user will see hot offers, as well as useful information. Thus, if the visitor is a direct target audience and knows exactly why he went to the resource, he immediately clicks on the icon and goes to his desired section. If a person has just decided to think and assess their or his capabilities, planning the next vacation, he can read the useful information block and find exactly what is suitable for him. In addition, the site is very easy to navigate.

If you go even lower, you'll see a list of popular airports and tourist destinations. For each of these items is an explanation, as well as reviews of travelers. Nearby is a search button if the visitor has an idea to see other data. All clickable links are highlighted in color. Conveniently, right in the list is also indicated the minimum cost of the trip.

Please note that this time the button over the photo is white. The thing is that the background itself consists of a lot of shades and looking at the gradient in the mobile version will be extremely inconvenient for the user.

You can learn something useful from Tutu:

First of all, the navigation is great. It immediately catches the eye of every visitor of the resource and allows you to quickly make a choice. You need a ticket for transport - click, specify the route, and choose. You are just interested in the prices of certain hotels. You can find them also in a few clicks.
Using clickable links instead of buttons is also the right decision. A person will not need to break away from studying the information block, as he will be able to make a purchase or get more data directly through it.
Aesthetic and attractive brand icons are the calling card of a mobile site. It's uncluttered, and positive, and sets you up for the holidays ahead.
YELP
This is a kind of service that is popular in the United States. He allows the audience to choose for themselves an entertainment institution, bar, restaurant, beauty salon, and even a pharmacy, which is located near his position. Unlike similar Russian resources, in this case, the Americans have minimized the entire information block. The site contains only what the user needs first, including photos and reviews.

At the very top of the page is a magnifying glass, which can be used to enter the name of the institution. In addition, you can simply select the desired category, which simplifies the search. Below is a list of establishments that have recently opened on the site.

For example, if the choice falls on the card shopping center or catering establishments, the user can learn about the features of the particular point of sale, about the features of service, and even examine the actual feedback from consumers. In addition, you can study a large selection of photos to assess the prospects for your decision. Below is the advertising of other institutions, but, in non-trivial format reviews.

Thanks to the fact that the site has chosen the tactics of a single design, navigating between hundreds of different institutions will be easy even to complete profane. Therefore, it makes sense to take note of several very effective solutions. In particular:

On the main page displays only the most popular categories. And to expand the list, you need to additionally click. This is a very correct move when there is a large list and no possibility of profile sorting. Some items people use anyway more often than others, so it is better to display these categories at the top of the list.

The basic gamut of the site is restrained. Predominant colors are beige, white, and gray. Thus, the background combines well with the trade logos of certain institutions, which are often famous for their bright hues. Only the most important points are highlighted on the mobile site in catchy tunes. This competent distribution of coloristic allows the user to stay longer on the site and study the information.
A large block for reviews. There is comprehensive information, demonstrating, among other things, the rating of the institution, as well as its description. At the same time, the reviews do not compete with each other, as they are in the same style.