British Columbia Lotto Corporation and GameSense, an industry-leading responsible gaming program. First licensed by BCLC to MGM Resorts in 2017, the program enhances MGM Resorts and BetMGM's guest and customer service model by focusing on positive, transparent and supportive conversations with players about how to gamble responsibly.
Under the contract extension, MGM Resorts and BCLC will release additional information regarding their commitment to responsible gaming research during the New Horizons in Responsible Gambling Conference in Vancouver, BC, from March 6-8. The announcement comes as MGM Resorts and BetMGM join the National Council on Problem Damping (NCPG) to promote Problem Gambling Awareness Month throughout March.
"Through our partnership and collaboration with BCLC, we are proud to set the standard and play our part to ensure that gaming is a pleasant experience," said Bill Hornbuckle, MGM Resorts International CEO and President. "As the industry expands, we will continue to provide players with the tools and capabilities to play responsibly for everyone."
BCLC Chairman and CEO Pat Davis said, "We are proud to continue to provide MGM Resorts with the tools to deliver Game Sense from Bet MGM. When we work together to develop best practices and share learning that supports positive play, we can reduce harm and make gambling safer across the industry."
BetMGM fully integrated GameSense into its desktop and mobile platforms last year, giving customers the same experience they get at MGM Resorts hotels nationwide. By integrating GameSense into BetMGM, players provide information on how to set responsible game restrictions while dispelling common gambling misconceptions.
It also explains the basic rules for understanding how gambling works and provides easily accessible resources for customers and families to get support and help for anyone who is concerned about problem gambling. Since integrating GameSense on its platform, BetMGM has been providing responsible game information to more than 100,000 customers every month via website visits and direct email correspondence.
Adam Greenblatt, CEO of BetMGM, said, "Since integrating GameSense into BetMGM, we have found significant and positive results. With the continued expansion of sports betting and iGaming, our commitment to responsible gaming practices is more important than ever.
