BetMGM is one of the leading sports betting and gaming entertainment companies in the gambling industry. The brand is the result of a collaboration between MGM Resorts International and Entain Plc. This year, the company launched in major regulatory online markets such as Ontario's local regulatory online market and New York's digital market.
Under a deal with Sony Picture Television and International Game Technology, BetMGM will launch the first brand-led online casino based in Wheel of Fortune. Over the past 25 years, the TV show has inspired more than 250 versions of slot games, and this first online casino will be another production of the show's brand.
Matt Prevost, chief revenue officer at the betting company, said SportsBooks was proud to partner with SPT with the Wheel of Fortune show, which is watched by millions of people every night. He promises to bring endless excitement to players with their favorite game shows and real money games when the game offering is broadcast live in their jurisdiction.
Susan Prette, executive vice president of Sony Pictures Television Game Show, said the TV tycoon was pleased to partner with the game leader for the launch of the Wheel of Fortune brand's first online casino. She continues that since the company celebrates 40 seasons of the show, it is very interesting to offer everyone's favorite games in a new way.
Enrico Drago, CEO of IGT Digital Betting, said he is proud to be part of the evolution of the IGT Wheel of Fortune slot brand with BetMGM and Sony through the launch of the innovative online casino. He concluded that game providers will continue to explore new and exciting ways to leverage third-party and their own brands with operating partners
Coming to New Jersey First
The three companies announced that the Wheel of Fortune Casino will feature many other premium titles, along with the show brand slot titles produced by IGT. The casino will open for the first time in New Jersey. BetMGM is also expected to reach Ontario, as it was recently approved as a regulatory operator in the private betting brand's new iGaming market.
expansion into international waters
In addition, on Friday, the game leader also announced an agreement with Carnival Corporation to start legal sports betting on cruise ships. Available from Carnival Cruise Line, Holland America Line, and Princess Cruise, accessible via mobile apps or physical kiosks installed on ships. It is expected to be released in the next few months.
