Now we've set the scene let me lay out each stage of the design process stage one strategy this is where we take a deep dive into the company and figure out exactly who they are and what they're about stage two is market research and design inspiration this is where we take time to look at competitors and source that all-important design inspiration stage three we move on to sourcing a dye line template for the product stage four is where we use all of the work in the previous stages.
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Start designing the juicy packaging and last but not least stage five is showcasing the product and it's packaging so let's get in to stage one strategy the drink and business is called flow and it's aimed at women during their menstrual cycle it's an energy drink filled with vitamins and minerals to help replenish the body it also contains electrolytes for hydration and caffeine for that energy boost so they already have a brand identity and are really clear on who they are as a business and the audience that they are targeting but for your reference here's some information that will really help with designing the packaging so target audience is around 18 to 40 year old females their interests are self-care shopping working out.
Personal development they have a really busy fast-paced environment the design style is going to be energetic vibrant zestful and bold the goal of the business and the drink is to support women with a busy lifestyle by providing them with all the nutrients that they need during their menstrual cycle while also providing them with an uplifting boost to power them through the day if you're unsure about the questions to ask your clients during that strategy stage or even to present the brand strategy itself be sure to check out my online shop in the description below.
I have both free and paid templates available that lay out all of this information in a really simple and easy to understand way now that the brand strategy has been identified let's move on to the second stage which is market research and design inspiration within this stage we have had a look at the brand competitors other packaging designed to gather that inspiration and we've had a look on retail shelves to see what the current market is currently doing on to stage three which is sourcing a dye line template now for anyone that doesn't know a dye line serves as a package template that ensures proper layout to a printed product it is a diagram that shows all of the cut lines and folds of a package in a flattened form in most scenarios the client should already have a supplier that can supply you with that die line template or if you have agreed with the client to source the supplier for them then it is down to you to find a template in this scenario.
I have a template from crown sleek sourced from their website so one of the most important things when it comes to packaging design is how it actually looks on the product is it practical is there enough room for important information like ingredients it can be so difficult to tell on that flat design which is where mock-ups come in they are such a simple and easy way to showcase your design on the product itself lucky for you i know a place that offers over 28 000 editable mock-ups and that is today's sponsor of the video in bato elements so if you are in need of some good mock-ups click the first link in my description it is not only helping you bring your designs to life but it also helps support this channel so thank you so on to stage four my favorite part.
