Online Video Can Market Your Book

Smith Publicity, Inc is the leading book marketing firm in the publishing industry, providing book promotion services, author promotion services and author publicity to published writers in the United States and Canada.


Video sharing platforms are some of the busiest sites on the internet, and video plays an increasingly important role in book marketing. Fiction authors in some genres find particular success on Book Tube, where video bloggers review and post about their books. One of the best things about the internet is its ability to cater to niche audiences. For authors, it's like the jackpot because connecting with groups of highly interested readers is possible. With mass media appearances, only a tiny fraction of readers or viewers will have an interest. But when you find the right Book Tube channel, it's much different.

It's a given that people who watch videos about new books are interested readers and enjoy finding out about new titles. Therefore, many of them will watch and follow Book Tube channels. Each channel founder has specific interests and reads books in a related genre. The audience follows suit and has similar interests. Therefore, when promoting a book to video bloggers (vloggers), it's essential to begin with, some research. One of the simplest things to do is watch their past videos for an idea about their interests and what they like. When you find the ones suitable for your book, it will help.

Digital influencers are present in all forms of social media, and video-sharing platforms are included. Some of thoughtful and informational, while others are bubbly and outgoing. The content they produce and the post will reflect it, and if a talkative one falls in love with your book, you may receive a ringing endorsement. While there are no guarantees, vloggers are generally less critical than traditional reviewers, and you have a good chance of receiving kudos on your writing. Some authors go as far as appearing in Book Tube segments, and if you have chemistry with the vlogger, it can be a win-win.

Book Tube isn't the only place where video content about books appears. You can find alternatives, and you may want exposure on multiple platforms. The priority is to appear before target readers and spark their interest in you and your book. If you find several places where the same readers may be viewers, you can reach them with multiple messages about your book. Marketing relies on messaging, and often it takes more than once to spark a sale. As you gain more experience, you'll become better at finding the right places and maximizing your appearances. Your book sales will increase as you improve.