Starting an MLM (Multi-Level Marketing) business requires careful planning and consideration. Here are some key elements to include in the best MLM business plan:

1. Product or Service Selection:
- Choose a high-quality and marketable product or service that offers value to customers. It should have a unique selling proposition (USP) that sets it apart from competitors.

2. Target Audience Analysis:
- Define your target audience. Understand their demographics, preferences, and needs. Tailor your product and marketing strategies accordingly.

3. Compensation Plan Design:
- Design a compensation plan that is attractive to potential distributors. Consider various models, such as binary, unilevel, or matrix, and ensure it rewards both sales and recruitment efforts.

4. Compliance and Legal Considerations:
- Understand and adhere to local, state, and federal regulations governing MLM businesses. Consult with legal experts to ensure your business is compliant.

5. Marketing and Sales Strategies:
- Develop a comprehensive marketing plan. Include online and offline strategies, social media marketing, content marketing, and lead generation techniques.

6. Training and Support:
- Provide training and support for your distributors. A well-educated and motivated team is essential for success.

7. Technology and Software:
- Invest in MLM software to streamline operations, track sales, and manage distributor networks effectively.

8. Financial Projections:
- Create financial projections that outline startup costs, monthly expenses, and expected revenues. Be realistic about your expectations.

**9. Risk Assessment:**
- Identify potential risks and challenges and outline contingency plans to mitigate them.

10. Launch and Growth Strategy:
- Plan a successful launch strategy, including promotional events, incentives, and marketing campaigns. Outline strategies for ongoing growth and expansion.

11. Track Progress and Adapt:
- Continuously monitor the performance of your MLM business. Analyze sales, recruitment, and customer feedback. Be willing to adapt your strategies based on data and results.

**12. Ethical Practices:**
- Emphasize ethical practices and transparency in your MLM business. Build trust with both distributors and customers.

13. Supportive Company Culture:
- Create a positive and supportive company culture that encourages teamwork, personal development, and mutual success.

Remember that success in MLM requires time, effort, and dedication. It's essential to set realistic expectations and be prepared for challenges along the way. Seeking guidance from experienced MLM professionals or business consultants can also be valuable when creating your MLM business plan.