Breaking Fast: A Crunchy Delight – Unraveling the Global Breakfast Cereal Market

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Breaking Fast: A Crunchy Delight – Unraveling the Global Breakfast Cereal Market

The global breakfast cereal market is set to witness growth at a CAGR of 4.4% and is anticipated to reach a valuation of around US$ 65.1 Billion by 2032.

Since cereal is a healthier option than cooked breakfast, it is frequently eaten as a filler and snack in between meals. The growing demand for gluten-free products has made ready-to-eat cereals like muesli and cornflakes popular options for breakfast in Europe and North America.

Within the projected time span, hot cereal sales are predicted to increase. The rising demand for nutrient-dense breakfast alternatives among consumers has led to a rise in the popularity of multigrain cereals, which blend grains, legumes, and seeds.

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The demand for hot cereals is being driven by growing knowledge of the health benefits of whole grain and organic cereals. In addition, it is anticipated that the addition of unique flavours to products would increase demand because they will produce novel tastes.

Breakfast cereal consumption is highest in North America, where both ready-to-eat and hot cereals are highly preferred. International players are establishing their distribution networks in nations like India, Japan, and China, and East Asia and South Asia are following suit.

Key Takeaways:

  • Based on nature, sales of conventional breakfast cereals are anticipated to account for around 86% of the total market share in 2022.
  • The North American breakfast cereal market is anticipated to dominate the global market with a market share of around 27.9% in 2022, but East Asia is expected to witness a lucrative growth rate during the forecast period.
  • On the basis of sales channels, modern trade is expected to hold a dominating share in 2022.
  • Based on product type, ready-to-eat breakfast cereal is dominating the global market with a market share of more than 60% in 2022.

Competitive Landscape

Due to the rising need for quick and wholesome meal options, the leading producers of breakfast cereals are probably going to increase their market share. The majority of consumers have placed a strong emphasis on cutting back on their calorie intake in recent years by switching from traditional breakfast options to better, healthier cereal products.


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Breakfast cereal Market by Category

By Nature:

  • Organic
  • Conventional

By Product Type:

  • Ready-to-Eat
  • Hot Cereal

By Sales Channel:

  • Modern Trade
  • Traditional Grocery Stores
  • Convenience Stores
  • Specialty Stores
  • Online Retail Stores
  • Others

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