In today’s digital era, every person is using social media platforms. They help with instant communication and replies. So, instant social media apps like WhatsApp are playing a lion’s role. Nowadays, as we know, WhatsApp business has come up for commercial, business purposes.
The WhatsApp business version is more exciting. and business driven over the normal personal WhatsApp version. The business version has many features like product catalogs, messages, greeting’ s. It also includes Newsletter formats and message templates etc. These features are helpful for businesses to use WhatsApp for the marketing objective. This is WhatsApp marketing.
But this is not all. WhatsApp business is a useful tool for doing business campaigns. We can plan WhatsApp campaign for any product or service. It is for some specific allocated or target area segment with target audience.
WhatsApp campaigns by WhatsApp Commerce are the most effective tool today with aggressive stats. The click through rate of WhatsApp platform is almost 97 to 98%. It means all prospects – we sent WhatsApp messages have seen the content/message.
The global usage count of WhatsApp for messaging and communication is 2 billion. The more interesting fact is here. In India the WhatsApp usage is highest as one-to-one communication platform. Brazil is the other country which is having the highest numbers of users for the WhatsApp.
This is the reason why WhatsApp ads and WhatsApp campaigns have become part of online or digital marketing today.
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Key Benefits of WhatsApp Marketing
